Topcon / Optimed Promotion
April 1, 2009
Topcon (GB) today announced it has entered into a promotional partnership with Optimed where 6 months subscription to CAPTIV8online will be paid by Topcon UK with every purchase of Topcon equipment over £10,000. This will help practices purchasing instruments to promote and explain the use of such technologies to patients. Traditionally, instrument companies have sold and provided support for ophthalmic equipment. The current move by Topcon (GB) redefines their support to a new level whereby it is additionally helping practices to increase their ability to market and promote their services in order to increase revenue.
Topcon is the market leader in the Optical industry for its Fundus cameras and OCT. Managing Director Andrew Yorke said “Practitioners can easily see the clinical benefits of our technologies but making them profitable to the practice requires another skill set. Having seen how CAPTIV8online can easily help practitioners promote products and services to their patients, it makes complete sense for Topcon to support practitioners make a commercial success when they investment in a Topcon product.”
CAPTIV8online uses 3D animations that can be shown to patient’s in-practice at the patient’s home and on-line. Commenting on the partnership, Optimed Director Dr. Trusit Dave said “we are extremely excited by CAPTIV8online in terms of the feedback we have had from practitioners. It is solely aimed at upgrading and retaining patients using our unique software that allows practitioners to demonstrate everything from OCT to polarized lenses. Topcon’s move to support practitioners in this manner is very astute and fully demonstrates their commitment to their customers”.